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Ashley Downes

Founder, Online Fitness & Prep Coach, IFBB Pro

Ashley Downes is the owner of FitFuel and an IFBB Pro who holds a B.A. in Health and Fitness from Purdue University, along with ACE Personal Trainer, Precision Nutrition, and NASM Physique and Bodybuilding Coach certifications. Ashley knows that CONSISTENCY is the key, and she found her calling to help others find happiness and balance through lifestyle decisions. Her vision at FitFuel is to provide others with guidance to become their BEST SELF through nutrition, active lifestyle, and recovery. She believes that if something doesn’t challenge you, it won’t change you. Challenges, both big and small, are part of how we grow and improve in any aspect of life. As a professional bodybuilder, former collegiate athlete, marathoner, triathlete, and mom of four, Ashley leads by example and brings dedication and experience to every client she works with.

Client Focus

  • Clients with all goals and backgrounds motivated to make a sustainable lifestyle change

  • Student-athletes and adults seeking performance-based nutrition

  • Bodybuilding Prep Coach

Certifications

  • B.A. in Health and Fitness, Purdue University

  • IFBB Pro

  • ACE Certified Personal Trainer

  • Precision Nutrition (PN) Nutrition Coach

  • NASM Physique and Bodybuilding Coach

Fun Fact


  • Has completed 9 marathons and 2 Half-Ironman races, including qualifying for and running the Boston Marathon

  • Earned IFBB Pro Card in 2021 in Fitness, but moved to Bikini after a major knee injury

  • Can’t jump rope or whistle

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